BROADWAY IN CHICAGO REDESIGN
Brand Identity Design / Motion Design
Duration: 8 Weeks
Spec or Commercial: Spec
Tools: After Effects / Illustrator / InDesign / Photoshop
Mentor: Robert Petrick
This is an identity rebrand for Broadway In Chicago.
In its current state, the Broadway In Chicago logo does not reflect the high quality productions put on by the company, the energy of show business, nor the 5 theatre locations across the city.
The goal of the redesign was to encapsulate all of these ideas into one cohesive identity system while staying true to the company's brand.
Check out the brand guidelines here
Credits
The following material was used for the creation of student work. All rights belong to the original copyright holders.
Imagery: Broadway In Chicago Logo, "MJ the Musical", "1776 The Musical","Wicked" - Broadway In Chicago
"Man Icon" - Flaticon