MIND THE GRID
Brand Identity / Motion Design
Duration: 3 Weeks
Spec or Commercial: Commercial
Tools: After Effects / Illustrator / InDesign / Photoshop
Creative: Michael Taskin, Jack Hoac,
Grace Hughes, Allen Ye
Marketing: Gavin Dyce, Hali Kleinfeld, Bei Lin, Nidhi Shenoy, Avril Yen
On-Site: Xin Yi Fang, Tin Le, Sofia Merino, Isabel Steffes, Sonia Yang
Project Management: Ankita Agrawal, Leo Dai, Liz Mathews, Athena Taylor
This is a brand identity created for Mind The Grid, an annual design exhibit hosted by SAIC AIGA,
showcasing the design work of graduating seniors from The School of the Art Institute of Chicago's Visual Communication Department.
The exhibition provides a platform for the students to showcase their work and interact with
industry professionals, potential employers, and peers.
The creative team: Jack Hoac, Grace Hughes, Michael Taskin, and Allen Ye, worked together to create an identity that reflects
the name of the exhibit, the location (The Chicago Loop) and the vibrant, trendsetting spirit of the designers at SAIC.
Check out the brand guidelines here
